Founded in 2011 by hip-hop enthusiast Adam John Grandmaison, No Jumper began as a blog that published reviews on albums from emerging underground rap artists. In 2015 the blog transitioned into a video/podcast series, growing to become one of the most visible flagships of underground hip-hop culture and marked by Grandmaison’s (also known as Adam22) knack for breaking up-and-coming artists with captivating interviews. His YouTube channel has since garnered over 2.5 MILLION subscribers, creating a serious platform for underground artists.
Adam’s brand started with opening the BMX store ONSOMESHIT in downtown LA, in 2017 they moved to Melrose and launched the No Jumper clothing line. In the front of the store, they sell No Jumper clothing, in the back they conduct podcasts. For the XOYO London shows, there will be a pop-up selling the No Jumper clothing line.
No Jumper take over London XOYO for three nights in July, beginning Mon 8th.